Apryl

How it works

Empty room to finished home,
every step handled.

Ten steps sit between an empty room and a finished one. You're involved in three of them. Here is exactly what happens, who does it, and how long it takes.

Start a projectTalk to Apryl
Finished warm minimal living room in bone, clay and olive tones

10

steps — only 4 are yours

The whole arc

  1. 01The brief
  2. 02Meet Apryl
  3. 03Direction
  4. 04Your plan
  5. 05See it
  6. 06Approve
  7. 07We shop
  8. 08Ordering
  9. 09Delivery
  10. 10After it lands
Linen sofa corner with an open notebook and coffee on a marble side table
01

Tell us about the space

A short guided brief — the rooms, the way you live in them, the look you're after, the money you want to spend and when you need it done.

You

  • Answer a handful of questions about rooms, style, budget and timing
  • Add anything specific: a piece you already own, a wall you can't touch

Apryl and the team

  • Apryl reads the brief and can even name the project for you
  • Everything lands in one project file your whole team can see
A written brief you can change any time.About 5 minutes
Laptop open for a video consultation on an oak dining table in a warm living room
02

Meet Apryl and set the plan

Book a call or a video walkthrough. We confirm a time, then come back with the shape of the project and how long each part takes.

You

  • Pick a call or video, and the times that suit you
  • Show us the space if you'd like

Apryl and the team

  • Confirm the time and send the invite
  • Come back with a timeline, questions and what we need from you
A confirmed meeting and an agreed timeline.Booked within a day, held within the week
Flat lay of tear sheets, fabric swatches, paint chips and a wood sample
03

Inspiration and direction

Pin tear sheets, paste links, upload photos of the room as it is today. Apryl reads all of it and turns loose taste into a concrete direction.

You

  • Pin anything you love, from anywhere
  • Upload photos of the space, a floor plan, even a measurement scribble

Apryl and the team

  • Apryl reads your board and photos and names the direction
  • Pieces get proposed straight off the tear sheets you pinned
A shared board and an agreed look.Ongoing — add to it whenever
Designer's desk with a printed room layout, measuring tape and fabric swatches
04

Your sourcing plan

A store-by-store plan: real, specific pieces with current prices, grouped by room, with a running total against your budget.

You

  • Read the plan, keep what you love, cut what you don't
  • Set or adjust the budget

Apryl and the team

  • Pull specific pieces from the stores worth shopping
  • Check live prices and flag anything that pushes you over budget
A priced plan, room by room.First plan in about 24 hours
Empty warm plaster room with a single armchair, tape measure and a phone on a tripod
05

See it in your own room

Upload a photo of the actual room and we place the chosen pieces into it, so you're not guessing from a thumbnail.

You

  • Snap a photo of the room
  • Say what to swap if something doesn't sit right

Apryl and the team

  • Stage your pieces into your photo
  • Rework scale, colour and placement until it reads properly
A picture of your room with the plan in it.Minutes per view
Calm living room corner with a notebook, signalling a decision point
06

You approve, we take it from here

One approval. That's the only decision that's really yours — after it, the work moves to our buying desk.

You

  • Approve the plan, or send it back with notes

Apryl and the team

  • Log the approval and hand it to the buying desk
  • Assign a lead buyer to your project
An approved plan with a named buyer on it.Same day
Sourcing desk with two laptops, price comparison sheets and fabric swatches
07

We shop and negotiate

Buyers work each piece across stores — comparing landed cost and lead time, negotiating where there's room, and locking the best offer.

You

  • Nothing. Watch the status if you like

Apryl and the team

  • Compare offers store by store, including shipping and delivery date
  • Negotiate trade and volume pricing and lock the winning offer
A chosen store, a locked price and a delivery date per piece.Days, not weeks
Warm desk with a card, order folder, pen and a ceramic cup
08

Ordering and payment

We place the orders for you using the card you've saved securely, and every charge is written down against the piece it paid for.

You

  • Save a card once, securely
  • Approve the spend

Apryl and the team

  • Place each order and record the order number and total
  • Log every charge so nothing is a surprise
Orders placed, receipts on file.Same or next day after approval
Wrapped furniture being carried into a bright entry hall
09

Delivery and tracking

Every piece has a status and a date in one tracker. No hold music, no chasing a store for a sofa.

You

  • Be home for the delivery

Apryl and the team

  • Chase the stores, keep dates current, coordinate the deliveries
  • Update the tracker as each piece moves
A finished room and a record of everything in it.Depends on lead times — usually 2 to 10 weeks
Styled bedroom corner with fresh linens and an olive branch in morning light
10

After it lands

Damaged in transit, wrong finish, late, or just wrong in the room — you tell us once and we handle the store.

You

  • Tell us what's wrong and send a photo

Apryl and the team

  • Open the case, deal with the retailer, chase the return or replacement
  • Track refunds and keep you posted until it's closed
Sorted without you sitting on hold.Opened same day

Who does what

Four things are yours. The rest is ours.

You

  • Say what you like and how you live
  • Set the budget
  • Approve the plan
  • Be home for delivery

Apryl and the team

  • Design the room and pick every piece
  • Check live prices across 20+ stores
  • Stage the pieces in a photo of your room
  • Negotiate, order and pay the retailers
  • Track every delivery date
  • Handle returns, damage and disputes

Typical timing

How long each part takes.

These are typical, not guaranteed. Retailer lead times are the one thing nobody controls — we tell you the real date as soon as we have it.

The brief
About 5 minutes
Meet Apryl
Booked within a day, held within the week
Direction
Ongoing — add to it whenever
Your plan
First plan in about 24 hours
See it
Minutes per view
Approve
Same day
We shop
Days, not weeks
Ordering
Same or next day after approval
Delivery
Depends on lead times — usually 2 to 10 weeks
After it lands
Opened same day

What it costs

Membership, per project, or by the hour.

Pick whichever fits. Everything we negotiate off retail is yours — we don't keep the difference.

See full pricing

Membership

$29

per month, from the Household, monthly plan

Per project

$1,450

flat fee, from a single room

Hourly

$175

per hour, 2-hour minimum

Questions

The things everyone asks.

One brief. One approval. Done.

Start a projectTalk to a human